Technograph – Snap, owner of Snapchat, just became a public company in March 2017. At that time, some analysts have expressed their concerns about agen poker terpercaya the downloaders of this short image and video sharing app that is starting to fall.
Now, the worry is in sight. Snapchat growth has dropped dramatically over the past two months as Instagram continues to gain popularity among users. According to Nomura Instinet, the California-based company has dropped its download by 22 percent in just a two-month period. The most severe is the download on iOS that dropped to 40 percent in the same period. In fact, Snapchat has a large base in Apple’s mobile operating system.
As a comparison, Instagram downloads actually go up. They have also announced that Stories now use 200 million users in the world. Anthony DiClemente of Sensor Tower analysts point out that “competitive pressures may be tighter for Snap, challenging them to attract and retain new users”.
Analysts have also reduced the Snap rating on the stock exchange and the target price of US $ 14. Analysts have also lowered the projected earnings and profits Snap will probably make for this year and next year.
“We are surprised that a new public company, which should still be at the beginning of its growth cycle, should see short-term results that are influenced by wider seasonal advertising market trends,” DiClemente wrote.
Snap Stock (SNAP, -3.63 percent) opened for US $ 27 when it first became public. He gave the market a price of US $ 18 billion but has continued to fall since then. Its share price has fallen 6 percent on Wednesday.
Analysts’ worries are rooted in Instagram that devours Snapchat users, making advertisers look away from Snap. Instagram itself has added features Stories in early 2017 which is actually adopted from Snapchat. Snap and his defenders argue that Snapchat functions are different from Instagram because they focus more on sharing among individuals. Meanwhile, Instagram has more public broadcast models, where users track the number of likes and comments they get.
According to a recent App Annie survey, the company’s analytics app, about 35 percent of Snapchat’s daily users in the US are not on Facebook the same day they use the app. In addition, more than 45 percent of them did not access Instagram the same day they used Snapchat.
Could be, Snapchat users are not people like Instagram and Facebook at the same time. But that seems, the advertisers prefer features on both platforms rather than Snapchat.